Jovy Merryl
digital marketing specialist
I bring a blend of creativity and data-centric strategies to every project
Hello! I am
I specialise in brand launch & revamp, marketing audit & strategy, and content strategy
My passion lies in helping businesses thrive in the digital landscape by combining innovative design with strategic planning.
54
managed platforms
6
years of digital
marketing expertise
17
brand launched
& revamped
Outside Work
Outside of work, I love to paint, dabbling in both watercolors and digital art. I also like to get creative and make content whenever inspiration strikes.
I am also a published author, of "The Beginner's Guide to Watercolour," published by McMillan, where I share my love for the craft.
Additionally, as an ambassador for White Nights and Silver Brush, I enjoy advocating for quality art supplies, which further fuels my passion for creativity.
Art
SHOWCASE
"Marketing is no longer about the stuff that you make, but about the stories you tell."
- Seth Godin
My Key Competencies
As a seasoned digital marketing specialist, I bring a diverse skill set tailored to drive success in today's dynamic business landscape. My expertise encompasses four key areas:
Strategical Audit & Planning
Branding Guideline Package
Content Planning Strategy
Creative Direction
Strategical Audit & Planning
At the core of my approach to marketing is strategic thinking backed by data-driven insights. I start by conducting thorough audits to assess the current landscape and identify opportunities for growth.
With a deep understanding of market trends and consumer behavior, I develop tailored strategies that align with each client's business goals and objectives.
Audit & Analysis
Campaign Management
Strategic Planning
Optimization
Segmentation
Competitive Analysis
Branding Package
By optimizing the brand experience across all touchpoints, I help businesses stand out in a crowded marketplace and build enduring relationships with their customers.
Brand Identity Development
Brand Experience Optimization
Brand Positioning
Visual Branding
Brand Messaging
Brand Consistency Management
Content Planning Strategy
In the digital landscape, content reigns supreme, and an effective content strategy is the cornerstone of successful marketing initiatives.
As a content strategist, I specialize in crafting compelling narratives and developing strategic plans to deliver the right content to the right audience at the right time.
Creative Content Creation
Planning & Calendar Management
Optimization for SEO
Distribution Strategy
Performance Analysis
Personalization & Segmentation
Creative Direction
As a digital marketing specialist, my approach to creative direction is rooted in a blend of innovation, strategic insight, and a deep understanding of brand identity.
I believe that every piece of content, every campaign, and every design element should not only captivate but also align closely with the brand's overarching objectives and values.
Additional Expertise
Website Layout & Design
On Page & Local SEO
Social Media Management
Copy Writing
SEM
Paid Social Ads
Influencer Marketing
Data Analysis
Industries
Please note that many of the projects I've been involved in are covered by Non-Disclosure Agreements (NDAs). While I'm unable to disclose specific details publicly, I'm happy to provide more information upon request, subject to the terms of the respective NDAs. Feel free to reach out if you'd like to discuss further.
Food & Beverage Industry
I've spearheaded numerous digital marketing projects aimed at enhancing brand visibility, driving customer engagement, and increasing sales. Leveraging a blend of creativity and data-driven strategies, I've collaborated with a diverse range of F&B clients to deliver impactful results.
Catering
Cafeteria & Cafe Management
Meal Subscription and more
Other Industries
I've also embarked on diverse projects spanning various industries, each with its unique challenges and opportunities. From home staging to events and media companies, I've applied my expertise in branding and strategic marketing to drive tangible results and foster growth for my clients.
Home Staging
Event and Event Furniture
Media Company and more
Brands I collaborated with
ClickUp
Notion
Trello
Zoho CRM Suite
Looker Studio
Tools
SemRush
SeRanking
Flodesk
Mailchimp
GA4
Google Console
Wordpress
WooCommerce
Canva
Procreate
Let’s collaborate!
jovymerryl@gmail.com
@jovymerryl
65 975 14012