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Jovy Merryl

digital marketing specialist

I bring a blend of creativity and data-centric strategies to every project

Hello! I am

I specialise in brand launch & revamp, marketing audit & strategy, and content strategy

My passion lies in helping businesses thrive in the digital landscape by combining innovative design with strategic planning.

managed platforms

years of digital

marketing expertise

brand launched

& revamped

Outside Work

Outside of work, I love to paint, dabbling in both watercolors and digital art. I also like to get creative and make content whenever inspiration strikes.

I am also a published author, of "The Beginner's Guide to Watercolour," published by McMillan, where I share my love for the craft.

Additionally, as an ambassador for White Nights and Silver Brush, I enjoy advocating for quality art supplies, which further fuels my passion for creativity.

Art

SHOWCASE

"Marketing is no longer about the stuff that you make, but about the stories you tell."

- Seth Godin

My Key Competencies

As a seasoned digital marketing specialist, I bring a diverse skill set tailored to drive success in today's dynamic business landscape. My expertise encompasses four key areas:

Strategical Audit & Planning

Branding Guideline Package

Content Planning Strategy

Creative Direction

Strategical Audit & Planning

At the core of my approach to marketing is strategic thinking backed by data-driven insights. I start by conducting thorough audits to assess the current landscape and identify opportunities for growth.

With a deep understanding of market trends and consumer behavior, I develop tailored strategies that align with each client's business goals and objectives.

Audit & Analysis

Campaign Management

Strategic Planning

Optimization

Segmentation

Competitive Analysis

Branding Package

By optimizing the brand experience across all touchpoints, I help businesses stand out in a crowded marketplace and build enduring relationships with their customers.

Brand Identity Development

Brand Experience Optimization

Brand Positioning

Visual Branding

Brand Messaging

Brand Consistency Management

Content Planning Strategy

Content Creator Posing for Her Blog Post Photo

In the digital landscape, content reigns supreme, and an effective content strategy is the cornerstone of successful marketing initiatives.

As a content strategist, I specialize in crafting compelling narratives and developing strategic plans to deliver the right content to the right audience at the right time.

Creative Content Creation

Planning & Calendar Management

Optimization for SEO

Distribution Strategy

Performance Analysis

Personalization & Segmentation

Creative Direction

As a digital marketing specialist, my approach to creative direction is rooted in a blend of innovation, strategic insight, and a deep understanding of brand identity.

I believe that every piece of content, every campaign, and every design element should not only captivate but also align closely with the brand's overarching objectives and values.

Additional Expertise

Website Layout & Design

On Page & Local SEO

Social Media Management

Copy Writing

SEM

Paid Social Ads

Influencer Marketing

Data Analysis

Industries

Please note that many of the projects I've been involved in are covered by Non-Disclosure Agreements (NDAs). While I'm unable to disclose specific details publicly, I'm happy to provide more information upon request, subject to the terms of the respective NDAs. Feel free to reach out if you'd like to discuss further.

Food & Beverage Industry

I've spearheaded numerous digital marketing projects aimed at enhancing brand visibility, driving customer engagement, and increasing sales. Leveraging a blend of creativity and data-driven strategies, I've collaborated with a diverse range of F&B clients to deliver impactful results.

Catering

Cafeteria & Cafe Management

Meal Subscription and more

Other Industries

I've also embarked on diverse projects spanning various industries, each with its unique challenges and opportunities. From home staging to events and media companies, I've applied my expertise in branding and strategic marketing to drive tangible results and foster growth for my clients.